Beauty Industry

Ariel Laboratories Partners with Temptu

Airbrush system is popular at Sephora stores nationwide.

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By: Jamie Matusow

Editor-in-Chief

Flawless makeup application, once the exclusive domain of professional makeup artists, has been revolutionized by a do-it-yourself technology called the Temptu Airbrush Makeup System. New Jersey-based product development and manufacturing company Ariel Laboratories has collaborated with Temptu, a leader in airbrush makeup and revolutionary beauty technologies, in creating the formula for the system.

According to the company, this innovative, at-home device utilizes patent-pending, disposable air pods to deliver high-performance, flawless, professional airbrushed results. Temptu air pods are designed to last an average of two-three months of use, so Air Pod Foundation is sold in pairs and blushes and highlighters are sold as individual units. The pods launched with twelve shades of foundation, four shades of highlighter and four shades of blush.

Ariel Labs has also formulated, developed and manufactured the ancillary line to the system called Retouch, a makeup-filled pen that is available in a liquid and powdered form.

Temptu’s line will continue to roll out to additional Sephora stores across the country in early 2010, and is set to debut on QVC later this month.The airbrush system was recently honored as a finalist at the HBA 2009 International Package Design Awards (IPDA).

More info: www.ariellabs.com

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